The way marketing works has changed. Where we once trusted advertising, we now trust people talking about products. Influencers have become increasingly popular because people trust them more than traditional media.

Macro influencers reach very large audiences and can build broad awareness quickly. Micro influencers have smaller but far more engaged followings, and often drive better conversion rates.

The right choice depends on your goal. For reach, go broad. For trust and conversion, go niche.